We are the Black Music Action Coalition

We formed the Black Music Action Coalition (BMAC) to create a unified force of action for racial equity and justice within the music industry and to use the power of our collective voice to improve communities and drive systemic change

2024 BMAC Impact Report

FAQs

What is the Black Music Action Coalition?

The Black Music Action Coalition (BMAC) stands as a united force for racial equity and justice in the music industry—mobilizing the collective power of artists, executives, and advocates to create lasting, systemic change. BMAC is breaking barriers and building pathways for access, equity, and opportunity for emerging artists and industry professionals, while compelling companies to take measurable action, not just make promises. Beyond advocacy, BMAC drives policy reform to protect artists and advance social and racial justice—focusing on issues that directly impact Black people and communities.

What does BMAC do?

1. BMAC is creating Access, Equity, and Opportunity for the Next Generation

BMAC is opening doors for Artists and industry professionals through direct investment, mentorship, and career-building opportunities.

  • Music Maker Grants & Mentorship

  • Music Business Accelerator & Pathway Programs

  • Economic Assistance & Mentorship

2. Music Industry Research, Reporting, and Accountability

BMAC drives transparency and systemic reform through groundbreaking research and public accountability reports.

3. Advocacy for Policy Change and Artist Protections

BMAC leverages advocacy and policy to advance racial and social justice, safeguard artists, and drive systemic change.

4. The Power Of Music In Communities

BMAC’s grantmaking and partnerships provide immediate and lasting impact in Black communities.

5. Convenings, Summits, and Cultural Moments

BMAC produces high-impact events that blend culture, advocacy, and visibility to amplify our mission.

Who can join BMAC?

Any artist, songwriter, producer, manager, agent, lawyer, executive or other passionate industry professional.

How is BMAC organized?

BMAC is organized as a 501c3 & 501c6 nonprofit trade organization.

What is BMAC’s current leadership structure?

BMAC is currently run by an Executive Board that meets regularly by phone and conference. The current members include: Ashaunna Ayars, Caron Veazey, Damien Smith, Naima Cochrane, Shawn “Tubby” Holiday, Shay M. Lawson and Willie “Prophet” Stiggers.

BMAC is advised by an Executive Leadership Council and a Founding Advisory Board consisting of the late Clarence Avant, Irving Azoff & the late Quincy Jones.

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